Provided best practice guidance and education
on marketing and sales methodologies to a portfolio of 40 licensee clinics.
on marketing and sales methodologies to a portfolio of 40 licensee clinics.
BUSINESS DEVELOPMENT CONSULTING
INSTRUCTIONAL DESIGN & TEACHING
- Coached licensees on best practices for clinic grand opening events and marketing strategies
- Assisted clinic managers to design and negotiate regional radio and print advertising campaigns
- Mediated marketing / operating territory conflicts between licensees
- Conducted monthly procedure / protocol update teleconferences with all US clinics
INSTRUCTIONAL DESIGN & TEACHING
- Redesigned ALC's 40-hour sales training workshop to incorporate scenario-based skill development exercises, collaborative review activities and peer-to-peer performance assessments
- Co-facilitated the twice monthly, 5-day workshop
- Developed the learning objectives, practicum exercises and assessment measures for ALC's Technical Training School
- Wrote e-newsletter / website articles regarding customer retention, cross-selling and referral selling techniques
Results:
Invigorated and enhanced ALC's sales training workshop through the use / facilitation of scenario-based skill development exercises, collaborative review activities and peer-to-peer performance assessments
Invigorated and enhanced ALC's sales training workshop through the use / facilitation of scenario-based skill development exercises, collaborative review activities and peer-to-peer performance assessments
Changes were happening and chances needed to be taken.
Moving into 2005, Advanced Laser Clinics experienced a winter of discontent: licensees were closing clinics and/or severing relations with the franchiser. Thus, to not find myself facing another (a second) abrupt change as I experienced with WaMu, I took the chance and put in the effort to find my next mission.
After a relatively short job search campaign, on May 25, 2005 I was offered (and accepted) the position of Instructional Designer with Group Health Cooperative.
My first day at Group Health was Monday, June 13, 2005 . . . the same day the employees of Advanced Laser Clinics were informed that the enterprise had been sold to a competitor and would soon be closing operations.
Moving into 2005, Advanced Laser Clinics experienced a winter of discontent: licensees were closing clinics and/or severing relations with the franchiser. Thus, to not find myself facing another (a second) abrupt change as I experienced with WaMu, I took the chance and put in the effort to find my next mission.
After a relatively short job search campaign, on May 25, 2005 I was offered (and accepted) the position of Instructional Designer with Group Health Cooperative.
My first day at Group Health was Monday, June 13, 2005 . . . the same day the employees of Advanced Laser Clinics were informed that the enterprise had been sold to a competitor and would soon be closing operations.
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